About Simplify
Learn about our journey, mission, and experience delivering test automation solutions across financial services, media, telecommunications and e-commerce sectors.
Our Story
Simplify was founded in 2020 by a team of test automation experts who recognized a common problem across the software industry: test automation was often overly complex, difficult to maintain, and failed to deliver the expected value.
Drawing on our collective experience across various industries including banking, media, e-commerce, and telecommunications, we set out to create a different approach to test automation—one that focuses on simplicity, maintainability, and real business value.
Today, we work with companies of all sizes, from startups to enterprises, helping them implement effective test automation solutions that truly support their development processes and business goals.
Our Mission & Values
Our mission is to transform how organizations approach test automation by making it simpler, more effective, and aligned with business objectives. We believe that quality should be built into the development process, not tested in afterward.
Simplicity
We believe in creating solutions that are easy to understand, maintain, and extend. Complexity is the enemy of good test automation.
Partnership
We work as partners with our clients, not just vendors. Your success is our success, and we're committed to your long-term goals.
Innovation
We continuously explore new tools, techniques, and approaches to stay at the forefront of test automation best practices.
Results-Driven
We focus on delivering measurable improvements in quality, efficiency, and time-to-market for our clients.
Ready to Simplify Your Testing?
Contact us today to discuss how we can help you achieve your test automation goals.
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